Webster University Brand Refresh

Webster University Visual Identity Redesign | 2024–2026

• Contributed heavily to the redesign of Webster University’s visual identity during my tenure at the university.

• Worked within the university’s established brand identity and values to help create a stronger, more cohesive visual presence.

• Collaborated with the creative team and multiple university departments to ensure visual communications aligned with institutional goals.

Problem: Refreshing an Outdated and Inconsistent Identity

• The previous visual identity was outdated and did not resonate effectively with current and prospective students, faculty, and stakeholders.

• Visual elements were not consistently applied across various platforms, contributing to a fragmented brand perception.

• The existing design did not fully capture Webster University’s vibrant and inclusive spirit, limiting its overall appeal and engagement with target audiences.

Role: Senior Graphic Designer

• Contributed heavily to the visual identity redesign throughout 2024–2026.

• Collaborated with the creative team and multiple departments across the university.

• Helped ensure visual communications remained aligned with Webster University’s goals, brand identity, and values.

Duration: 2024–2026

• Contributed to the visual identity redesign over a two-year period during my tenure at Webster University.

Audience: Webster University Community & Prospective Audiences

• Current students

• Prospective students

• Faculty

• University stakeholders

• Broader Webster University community

Outcome: A Stronger, More Cohesive Brand Presence

• The redesigned visual identity strengthened Webster University’s overall brand presence.

• The refreshed identity received positive feedback from the university community.

• The redesign contributed to increased engagement.

• The updated visual direction provided a fresh and cohesive look that better aligns with Webster University’s mission and values.