Dream Big Publishing

Project: Dream Big Publishing Logo, Website & Promotional Materials | 2022

• Designed a logo, website, event banner, and flyers for Thomas Dear, an up-and-coming writer and book publisher.

• Developed the visual direction for Dream Big Publishing, a newly established book publishing company.

• Created promotional materials to support the promotion of Thomas Dear’s book, Teddy Makes Cents, and its upcoming book signing.

• Designed a logo featuring a book with thought bubbles alongside the Dream Big Publishing name.

Problem: Defining the Visual Direction for a New Publishing Company

• The client needed a logo and website for his new publishing company, Dream Big Publishing.

• He also needed promotional materials for his upcoming book signing.

• The primary design challenge was establishing an art direction for the publishing company as a new and emerging writer and book publisher.

• The visual identity needed to be appropriate, distinctive, and simple.

Role: Contracted Graphic Designer

• Conducted a one-on-one discovery call with Thomas Dear to understand the project and develop an appropriate design direction.

• Explored multiple ideas through sketches following the discovery process.

• Developed the final Dream Big Publishing logo.

• Designed the publishing company’s website.

• Created an event banner and flyers to support the upcoming book signing.

• Developed the logo concept around a book and thought bubbles to visually represent creativity and inspiration.

Duration: 2022

• Completed the Dream Big Publishing branding, website, and promotional design work in 2022.

Audience: Readers & Publishing Audiences

• Readers of Thomas Dear’s book, Teddy Makes Cents.

• Attendees of the upcoming book signing.

• Audiences engaging with Dream Big Publishing as an emerging book publishing company.